Monday, August 5, 2013

Changing nutrition and marketing is difficult, Obama finds

Michelle Obama's nutrition campaign comes with political pitfalls
LA Times
July 20, 2013
"But when food and media companies — including many that supported her anti-obesity campaign — mounted a fierce lobbying battle against the [new] guidelines in 2011, the first lady went silent. It wasn't until earlier this year, after the guidelines had been blocked, that Obama resumed her call for more responsible food marketing."

"In 2009, Congress approved a Harkin-sponsored measure to set up an interagency working group to write voluntary nutrition standards for products advertised to children."

You know....in Scandinavia no advertising is allowed to be targeted to children aged 7 or under.  I would have to think that would help, here. Not that it's even imaginable in our corporation-happy culture here....

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